NMC Website and Music Map
For any record label their website can be their most important public facing front. NMC Recordings have set out to present a modern and engaging image for the field of Classical Contemporary music to promote their label and commissioned AVCO (www.avco.com) to revamp their online presence.
Clean simple design and a sensitive treatment of NMC's existing branding were important in communicating the numerous composers and recordings on the label. There are over 250 composers and 150 recordings featured on the site with multiple promotional routes to the latest, most popular and current recordings.
NMC wanted to help users find out more about this genre of music so they asked AVCO (www.avco.com) to design and build a Music Map. The result is a contextual visualisation tool exploring the connections between composers, their teachers, influences and works. The Music Map is immersive and launches full screen with audio clips for each composer. It is a journey into sound.