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Here's a jewelry site http://www.brilliance.com which we relaunched using Drupal 6. It now features a Diamond Search Tool which customers can use to search for items by selecting certain parameters. A live chat function has also been added.
The Brillaince Loose Diamonds site looks great. I love the various ways it can search for different diamonds. There are so many sizes and shapes of diamonds as well as color and clarity. They all seem to be organized really well. I think that this website will do really well in the jewelry industry.