Wise Bread is a popular and growing community of personal finance bloggers that help readers to live large on a small budget. They are firm believers that despite what you may have heard, you don't have to sacrifice your financial independence to enjoy life.
Wise Bread decided to use drupal for media publishing because they knew it was time for an upgrade. With over 1.2 million page views per month and growing they knew it was time for a re-design and development upgrade. They wanted to de-clutter the site and cut down on the visual noise that distracted readers from the content. The solution was to reorganize the information, increase the white space and use professional-looking, inviting fonts and design elements – essentially making the site reflect the style of a newspaper or magazine site rather than a blog. As a result the user experience becomes much more enjoyable and it raises the perceived value of the articles and website and reinforces Wise Bread’s reputation as an authority in the area of personal finance.