Rimmel products are available in over 18 markets, spanning 11+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.
We placed movement at the very heart of our creative treatment. The organic, moving layout is supported by subtle animations and a real sense of depth. This helps create a memorable experience, unique to Rimmel.
Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.
To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).
To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.
Key Features
Mobile responsive theme, with optimised content for mobile and tablet browsing
Try before you buy with Virtual Makeover
Rimmel Buzz for the latest news, competitions and street style
Integration with 3rd-party APIs
Products reviews and commenting
Aggregation of Twitter/Facebook/Facebook social media platforms
Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.
We’ve created a platform using Drupal 7 within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website. Rimmel is now available in 20 countries and 13 languages.