Lifetime Moms is a social blogging network from the Lifetime branch of A&E Television Networks. The site is stocked with information written by moms for moms.
Lifetime opted to use Drupal development company ImageX Media to employ Drupal for media publishing and wanted to focus on presenting information in a dynamic and easy to digest format for visitors. As a result Lifetime received an improved information architecture, a streamlined administrative process for content creation and management, and an huge improvement to the site’s social integration. Visitors are now presented with a clean, smart design that dynamically presents them with content tailored to their category of choice. There is even a new system that automatically generates SEO-friendly URLs in line with A&E’s overall SEO strategy.